UpperMark Solutions Limited – Digital Marketing Executive Vacancy

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UpperMark Solutions Limited is currently recruiting Digital Marketing Executive position. All Applicants that meets the requirement are encouraged to apply below after reading the requirement carefully.

UpperMark Solutions Limited is a full-service digital marketing agency providing a wide range of digital marketing services to small, medium and large sized businesses across Lagos, Abuja, and other cities in Nigeria, and overseas. As a very ambitious company, we have a strong desire for success, which has helped in ensuring customer satisfaction and client retention.

At UpperMark Solutions Limited, no two problems are the same; hence, we utilize unique and made-to-measure digital marketing techniques to deliver outstanding results to our clients

Digital Marketing Executive

Skills Required

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns (includes website updates, design, and user experience)
  • Design, build and maintain our clients’ social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Manage the performance of the agencies and other vendor partners, including contract negotiation and vendor selection
  • Manage direct reports: Marketing Coordinator and Graphic Designer/Social Media Specialist
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Provide thought leadership and perspective for content creation and work closely with Content Specialists and Copy Writers to develop the right collateral required for digital marketing campaigns
  • Serve as the link between marketing and sales to ensure proper alignment of lead flow and quality

Marketing Automation:

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  • Build and maintain automated marketing campaigns with performance focus
  • Create lead nurturing campaigns to find the best timing and message to move leads down the funnel
  • Create all emails with a testing mindset in order to find messaging that resonates
  • Build out complex campaigns in a clear and maintainable manner
  • Analyze campaign performance and test results in order to optimize and segment for specific audience types
  • Set campaign goals, then drive campaigns to achieve them
  • Excitement overall for digital/internet marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of web analytics platforms (Google Analytics) and understanding of tag management systems (Google Tag Manager, Tealium, or similar)
  • Experience in setting up and optimizing PPC and overall Paid Ads Programs, especially including Google Adwords, LinkedIn and Remarketing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Create campaigns with a testing mindset and judge campaign effectiveness on data
  • Continuous obsession with improvement and campaign optimization
  • Create a working process that is tweaked, refined, and optimized
  • Exceptional attention to detail and communication skills
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong understanding of Search Engine Optimization (SEO) processes to effectively manage the performance of SEO resources under management
  •  High level of integrity, autonomy, proactiveness, and self-motivation
  • Ability to deal with multiple stakeholders in different departments with competing priorities
  • Experience on the client side coordinating projects with advertising/marketing agencies preferred.
  • Ability to clearly and effectively articulate thoughts through verbal, visual and written forms
  • Team player with a professional assertiveness, who’s also open-minded and humble
  • Ability to handle multiple tasks in a deadline driven environment
  • Excellent organizational, project and time management skills with a natural drive for process improvement

Remuneration: Salary (negotiable and based on experience)

The candidate must live in Surulere.

How to apply

Applicants should send CVs to career@uppermarksolutions.com

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